Premsela, the Dutch Platform for Design and Fashion, has worked since 2003 to create opportunities for the growth of Dutch design from a cultural angle of approach. In all its projects, Premsela collaborated intensively with a large number of partners. With them, Premsela organised lectures, debates and exhibitions in the Netherlands and abroad. Premsela also published Morf, the Netherlands’ biggest design magazine, and the international web portal Design.nl. Its activities were aimed at designers, students, clients, producers, and everyone interested in the cultural value of design and fashion.
Premsela is named for Benno Premsela (1920–1997), designer of exhibitions, shop windows, interiors, innovative carpets for Van Besouw, and the popular Lotek lamp.
Basic Instincts was on show at the OCT Art & Design Gallery in Shenzhen, China, from 29 September through 22 November. Premsela's travelling exhibition featured clothing by five contemporary Dutch fashion designers, as well as objects, photographs and scale models created by product designers, photographers and architects.
Each year, Premsela and after Het Nieuwe Instituut invites a speaker to address current developments in the design field. With the Premsela Lectures, we seek to make an outstanding and valuable contribution to the design discourse.